These things were very popular when I was growing up. The took the place of the 126 Instamatics and were extremely popular with women because they could easily be carried in a purse. This particular one is from the end of 110's run: it has a built-in strobe-flash (earlier models used Magicubes or some other type of disposable flash bulb). It's also got a nice flip-over cover to protect what passes for the lenses. A nice touch. Not worth the $67 list, though. I think that's why you can find them like mine: in the original box with all the stuff—because it went unsold or unused. But in the 70s I knew a lot of people who carried these things around.
I never liked 110. It's a tiny format, about quarter-frame 35mm, so it was grainy even when enlarged only to 3x5 drugstore snapshot size. Yech.
Mine came as part of a lot of cameras. I got this and a Brownie movie camera and a bunch of Polaroids that went straight to the thrift shop. This package still has the original roll of film (Verichrome) and a relatively recent Duracell 9v battery.