Yeah, that was the catch-phrase. Hexa-wadda-bodda-balantine, as your doctor calls them, or whatever it's supposed to be. It didn't last long.

What I think about when I see this is this: some ad guy had to come up with the idea; he had to sell it to his colleagues, and they sold it to their bosses at the agency; then they had to get the approval from Canon.

The basic idea was sound. The camera's features are very limited by today's standard, but at the time it was an incredible package. But this ad campaign was a loser.