Voigtlander Vito ad

Pretty picture with a pretty girl. I wouldn't normally give this much thought (other than I have that Vito B) but what happened to her shoulder? Maybe her dress really has a sleeve with such a severe fold, but every time I look at it, it looks like someone sliced it out. What on earth could she have slung on her shoulder that was so bad that it had to be cut out of the photo for this ad?