The oldest Canon camera ad I've seen so far. This was when they were still making Leica-copies (a camera that resembles a Leica, not necessarily an exact duplicate). A lot of japanese camera makers began that way. Canon began as a camera maker who bought optics from Nikon. Nikon was an optical firm who later got into camera making.

You think things are bad now? Note the price of this camera with its f1.9 lens ($295). According to a calculator at Measuring, this camera would cost $2,150 in 2005.

Canon IV-S2 1953