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The ad on the left is from July 1960; the one on the right ran February 1965.

I still want some of this stuff. F'rinstance, if you look at the 1965 ad, in the lower right corner of Page 57, there's a blurb for a Russian 120° panoramic camera. I swear, for a country that sits up by the arctic circle, alternately working in giant, drab gray factories and sending their citizens to arboreal forests in Siberia to work in slave-labor camps, and getting blitzed on bathtub vodka every night, they made an array of cameras that looked like six-shades of fun. What did we get? The Polaroid Swinger. Bah.