Camera Advertsements: Schneider Lenses - 1963

The anti-Miranda ad from about the same time, almost a "do" and "don't" of advertising. Note interesting display that would be impressive in a store but looks cheap and cheesy here. Note distracting background featuring other products, the whacked-out shape that intrudes at the top of the image, the kindly gentleman in the polka-dot bow-tie who looks like my college Sociology professor, the one who showed up at Finals wearing a full uniform of authentic 1944 Wehrmacht camouflage. Note the dull, unfocused look of reader wondering how this rated a full page ad in a national magazine (in fact, this was a campaign; The other ads in this series are almost as bad). Note the reader quickly looking for the Miranda ad in another part of the magazine.

Schneider 1963