Benrus must have had a deal with JC Penney, the department store, to co-brand their watches (in the 1960s and 70s, they were commonly known as Penney's. It wasn't until the 1980s that they changed to JC Penney). This means this may have been a gift for my father, because he worked for them at the time and my mother would have gotten the 15% employee discount.
Hard to see here, but it's got one of the best coordinated matching bands I've seen.
Acquired: 2019
Circa: 1960s
Origin: Swiss
Type: mechanical
Current condition: runs fine